Movies Essays - Aftermath Of War, Wars Of Independence, Free Essays

Motion pictures Essays - Aftermath Of War, Wars Of Independence, Free Essays Motion pictures Each war seriously affected the people encompassing it, regardless of whether it be the officers, Indians, slaves, ladies, youngsters, and even the whole sentiment of the open country. The shared trait in each of the three movies, Last of the Mohicans, Mary Silliman's War, and Wonder, was war, yet each fixated on a distinctive section of the populace and the various wars of the timespan. The French and Indian War was portrayed in the Remainder of the Mohicans, demonstrating the preliminaries the pioneers of the wide open confronted while the French battled for control of the association against the British in the mid-eighteenth Century. Concentrating on the qualities of ladies, Mary Silliman's War includes the progressive war as the Americans attempt to break liberated from Britain. At last, the internal battle between the Union is portrayed in Greatness, which gives alarming film on the dark man's battles in the battle for liberation. Through investigations, in course work, different books including Boorstin, Brinkley, Gross, and others, and by watching the movies, a superior comprehension of the preliminaries of opportunity that American people attempted in the seventeenth and on into the19th Century was gotten. An association of the sentiments, feelings, and preliminaries of the history of all Americans is felt and deciphered in the accompanying sections. As the principal white pioneers came to what is to be America in the mid seventeenth Century, the battle for power was inescapable. Glancing through time and history, power has consistently been a key factor in the lives of the individuals of the country, it despite everything is today. The nine years of the French and Indian War (1754), which was to some degree portrayed in the Remainder of the Mohicans, indicated how two nations were battling about control of the individuals and place where there is the settlements. We can see that the battling had to do with force and control of other individuals and property. Affections for those not in the war, blameless individuals, were ignored and pushed to the side. Furthermore, the principal American pioneers, the Indians, were treated as pawns in a greater game just to take what was theirs in any case. Both the French and the British attempted to prevail upon the Indians, just to later drive them further into the western open country, until there would last just be no space for them. Mary Silliman's War, concentrating on the progressive timeframe in the late eighteenth Century, incorporated the amazing battle of the British to control the Americans. Rather than the battle for the intensity of the land, now the British had the land and now centered around controlling the opportunities of the individuals of the country. At the point when the British felt as though they were loosing control, they got a handle on to join a more tight arrangement of government into the lives of Americans. The dismissal of this control lead to the many frightening long stretches of war. The endeavors of Americans to make a superior country didn't end here. The northern and southern pieces of the country were not yet bound together, much in the wake of battling against the British in the progressive war. Truth be told, it was hard to consolidate the whole country and not remain isolated in little networks as previously. These variables, alongside numerous different contrasts of sentiment when managing the minorities individuals of the country, lead to a considerably more noteworthy force battle than any time in recent memory. The southern Alliance needed the ability to control its own country, separate from that of the northern Federacy. The individuals and pioneers in the south would not like to surrender control of their slaves. The white man felt power by controlling what he thought was a lesser individual, for this situation the blacks. Seen over and over in the history of Americans, the ability to control others, for instance, the Indians, slaves, and ladies, were casualties in the battle of the white man to feel better than others. At whatever point an issue would emerge where power was threatene! d the nation would then got occupied with fight. The films were one of a kind in their own component, since they concentrated on a gathering of people and completed their account of turning out to be a piece of the country. The

Expectations versus Reality in Richs Living in Sin :: Rich Living in Sin

Desires versus Reality in Rich's Living in Sin       Connections end for an assortment of reasons, the most widely recognized being that individuals enter associations with specific desires which, when neglected, start and fuel the domino impact which in the long run prompts the finish of the relationship. How one sees a relationship is changed by different conditions, for example, age, understanding, and individual foundation. Separating between what is genuine and what is envisioned in a relationship is additionally custom fitted by these encounters throughout everyday life. In her sonnet Living In Sin, Adrienne Rich inspects how one lady's impression of her physical condition, her thought process in entering the relationship, and the tone of the relationship are changed when she separates between the relationship she expected and the relationship as it really may be. In her optimistic relationship, the speaker's physical condition is liberated from every day local duties. There is no compelling reason to residue or wash the windows in light of the fact that, as she expects in her dream life, the studio will keep itself. There are certainly no defective or boisterous fixtures needing fix. What's more, in the fantasy relationship, there are no crawling creepy crawlies, only a beautiful mouse discovered appealing by a feline. In fact, in any case, the speaker's physical condition needs cleaning; she fights dust on the furnishings and grime on the windows. A loud, defective spigot in the studio needs fix. She additionally recognizes a creepy crawly in the kitchen that goes about as the delegate from the town behind the moldings. Her fantasy world is plagued, most likely with bugs. The storyteller's thought process in the relationship was at first the sentimental want to live with the man she adores, yet inevitably her intention is basically to hold up under the daily practice and break the now exhausting nature of the genuine relationship. She needed at the outset to escape from prohibitive strict convictions and live with her artist beau in his studio. As the title proposes, the storyteller accepted the relationship was an evil one. Living with her sweetheart suggests a challenging takeoff from conduct regularly expected of her, either without anyone else, her folks, or society. In any case, the light of every day uncovers exactly how dull and schedule her life has become. The steps shake every morning at five o'clock with the appearance of the milkman; every day she needs to make the bed, dust the furnishings, and post grimy windows while tuning in to the broken spigot. Desires versus Reality in Rich's Living in Sin :: Rich Living in Sin Desires versus Reality in Rich's Living in Sin       Connections end for an assortment of reasons, the most well-known being that individuals enter associations with specific desires which, when neglected, start and fuel the domino impact which in the end prompts the finish of the relationship. How one sees a relationship is modified by different conditions, for example, age, understanding, and individual foundation. Separating between what is genuine and what is envisioned in a relationship is additionally customized by these encounters throughout everyday life. In her sonnet Living In Sin, Adrienne Rich analyzes how one lady's view of her physical condition, her rationale in entering the relationship, and the tone of the relationship are adjusted when she separates between the relationship she expected and the relationship as it really may be. In her hopeful relationship, the speaker's physical condition is liberated from every day residential duties. There is no compelling reason to residue or wash the windows in light of the fact that, as she expects in her dream life, the studio will keep itself. There are certainly no cracked or boisterous fixtures needing fix. Furthermore, in the fantasy relationship, there are no crawling creepy crawlies, only a beautiful mouse discovered alluring by a feline. In fact, in any case, the speaker's physical condition needs cleaning; she fights dust on the furnishings and grime on the windows. A loud, broken fixture in the studio needs fix. She likewise recognizes a bug in the kitchen that goes about as the agent from the town behind the moldings. Her fantasy world is pervaded, most likely with insects. The storyteller's rationale in the relationship was at first the sentimental want to live with the man she cherishes, yet in the end her thought process is basically to hold up under the daily schedule and break the now exhausting nature of the real relationship. She needed before all else to escape from prohibitive strict convictions and live with her artist beau in his studio. As the title recommends, the storyteller accepted the relationship was a corrupt one. Living with her beau suggests a challenging takeoff from conduct ordinarily expected of her, either without anyone else, her folks, or society. All things considered, the light of every day uncovers exactly how dull and schedule her life has become. The steps shake every morning at five o'clock with the appearance of the milkman; every day she needs to make the bed, dust the furnishings, and post grimy windows while tuning in to the flawed spigot.

How to Convince Your Boss of the Value of Big Data for Your Company

How to Convince Your Boss of the Value of Big Data for Your Company Too often, managers invest anywhere from tens of thousands to tens (or even hundreds) of millions of dollars on the latest business buzzword. Many are ill-suited to the firm that adapts them, others were ill-conceived from inception; still, others are eclipsed by the next big thing. Investing in Big Data is an expensive proposition from both a hardware/software and a human capital perspective. And with many a manager having been burned by a bad investment in a management trend, you’ll pardon their skepticism when you breathlessly blurt out the benefits of Big Data, along with a purchase order for approval.Big Data is â€" well, big. It encompasses not only all digitizable data of reference to firms, but also the tools, techniques and technologies that are used to manage said data. This, for many managers, is abstract at best and overwhelming at worst.You may believe that Big Data is right and necessary for your know that this is right for your firm. But your manager doesn’t â€" no t yet. Perhaps he or she has evinced some curiosity about the subject and has given you an opening to convince him or her that this is more than filler for a business periodical.Or perhaps you’ve encountered a marketing problem you can’t quite address without certain data your firm does not collect currently. And solving this problem would be tremendously lucrative for your firm’s overall revenue â€" not to mention your career.Or perhaps you’ve learned that your closest competitor is spending in this area right now. And now, you fear that in three or five years down the road, while your managers are spending on Big Data under financial duress, you’ll need to be shopping your resume.Whatever the necessity for convincing your boss of the value of Big Data for your firm at this time, there are certain approaches that are more effective than others. © Shutterstock.com | phipatbigIn this article, we will cover 1) how to approach your supervisor as non-C-manager about the value of Big Data; 2) key focal points of your pitch; 3) questions you should be prepared to answer; 4) how C-suite managers can approach the CEO about the value of Big Data; and 5) how IT personnel can start the conversation about Big Data.HOW TO APPROACH SUPERVISOR ABOUT VALUE OF BIG DATABig Data is not just big; it is growing bigger every day â€" both the data itself, which grows with every sensor log and keystroke, and the tools to manage it, which grow with every new firm that embraces Big Data.Because Big Data is so broad and abstract, it is critical that you both tie the adoption of Big data to the firm’s existing operations, and that you present potential technologies in as concrete and specific a fashion as possible. It is also wise to start small â€" with your department, rather than to discuss pitching a firm-wide adoption immediately. Small deploym ents allow you to test technologies, work out pain points, develop processes and procedures, get buy-in from other staff, and minimize risk.Begin by reviewing your department’s business goals â€" especially those that generate revenue. This should include your manager’s specific tactical goals and responsibilities. Then identify those challenges encountered by your manager and your department that are grounded in incomplete information. For example, if your department is responsible for reducing overall production times in a plant plagued with frequent equipment malfunctions, you might need a system for forecasting failures, or better yet, for automatically scheduling preventative maintenance. Identify several goals and several challenges, as well as the insights needed to address them successfully.Next, identify several aspirational goals aligned with the firm’s vision and strategic plan. For a hypothetical retailer, whose vision is to be the market leader in the primary regi onal market they serve, such goals might include providing the best customer service, carrying the most extensive product mix, and/or having the fastest delivery service.As you begin to prepare your presentation, prepare to discuss how data science will address the specific goals and challenges you currently face. Then explain how data science will prove a source of competitive advantage for the firm. When discussing current challenges, start to research specific management technologies, but only cursorily, unless you have already spoken with, and have buy-in from influential IT (Information Technology) staff. This is crucial. If you are outside of IT and have limited technical experience, you will likely need to discuss with someone in IT what solutions are available on the market, and how they are compatible with your current system. It helps if you have this conversation after you have explained how a Big Data management system will 1) make their jobs easier; 2) not create undue additional work; 3) will not cost them jobs; 4) will be otherwise politically feasible.KEY FOCAL POINTS OF YOUR PRESENTATIONYour pitch or presentation should depict the need for an internal data science apparatus within this context. Connect data science to solutions. Discuss this by directly requesting the resources needed to address the core challenges, and then discuss how Big Data can transform business as usual. Depending on your department, you may focus on one or more of these factors more than others, but you should be prepared to discuss:Big Data as a source of competitive advantageIdeally, the insights from Big Data should drive firm-wide strategy. However, if you are not currently in the C-suite or lack influence over those in it, then frame the argument in terms of how your department’s use of Big Data could be a source of competitive advantage for the firm, and/or how its use could increase revenue.Big Data as a source of innovationBig Data can transform an RD departm ent into an innovation powerhouse. Paring data mining and statistical modeling tools with traditional market research techniques can yield powerful and actionable insights for the development of new products.Using Big Data to increasing marketing effectivenessData scientists can create mathematical models representing their target consumer to forecast their behavior. This can inform to whom firm’s should promote its products, where those products should be distributed, how they should be packaged, and other key marketing decisions.Optimizing decision-making using Big DataA major selling point of Big Data is one’s ability to use it to inform strategic decision-making. Predictive analytics â€" Big Data’s tools and techniques for forecasting, allow decision-makers to develop mathematical models that they can use to predict the probability of the success of a decision and its alternatives.Building stronger teams through people analyticsMany firms that have invested heavily in, and appropriately implemented, people analytics â€" the application of Big Data’s tools (particularly predictive analytics) to human resources, have seen decreased turnover, recruitment, and onboarding costs, and increased productivity, innovation, and revenue. QUESTIONS YOUR PRESENTATION SHOULD ANSWERWith some input from a member of IT, you should also begin to describe what your initial foray in Big Data should look like. Use comparables as a starting point when estimating the resources you need, but ultimately, your pitch should be based on the specific needs, working environment and budgetary constraints of your firm. The following is a list of questions, most of which (if not all), you should have answered before you make the formal pitch to your boss(es):What new data, data streams and data types will your firm now process?What are the new storage and processing needs, from an  IT perspective?What changes are there to the roles and responsibilities of IT, and other personnel?Ho w will your firm implement this Big Data solution technically?Do you have an existing system you can use to process data at scale?Will you need to deploy a Hadoop-based data processing system in-house?Should you look to a cloud-based vendor, such as Amazon Web Services for your Big Data needs?Will you look outside to a vendor like Mu Sigma, for your both your Big Data management and analytical needs?How does the proposed technical solution fit into the existing  IT environment?Are the proposed systems compatible with existing systems?If you need new systems, how will you phase out the old ones and deploy the new ones?What is the estimated cost of phasing out legacy systems? This should include both the physical hardware / software and the manpower associated with phasing out the legacy system(s), and training of personnel on the new systems.What provisions â€" both technical and procedural â€" will be implanted for the security and privacy of the new data?What new personnel (numbers , costs, and qualifications) will your firm need?Will needed personnel be project-based consultants initially, or full-time staff?Are their existing staff members who, with training, can be utilized in this initiative?What are training needs for end-users across the department?To whom will the new personnel report?What processes and procedures will be developed to utilize the data once it has been processed? What does the workflow look like?Fundamentally, your Big Data workflow will contain four key components: acquisition and storage, refinement, analysis and curation, and distribution. These components will look slightly different in every organization; show what they will look like in yours.What are the explicit goals of this initiative?You should discuss both the short-term goals that drive this pitch, as well as long-term goals involving the firm’s eventual holistic adoption of this approach.How will your firm measure the success or failure of this initiative?What is the proj ect’s budget?Forecast a budget that is accurate as possible, but discuss the possibility for cost overruns realistically.What is the projected ROI (return on investment)?Provide conservative estimates, with an emphasis on revenue-generation and productivity cost savings.What is the impact, if any, of this deployment on short-term departmental goals?What is the competition doing regarding Big Data?Your presentation should incorporate these questions, and summarize your answers to them without overwhelming. Play to your boss’ preferences, as a Big Data marketer would. What is important to him professionally? What motivates him? What kinds of presentations has he responded to in the past? Tailor your pitch to your boss, in terms of style, length, and format, using all available data.FOR C-SUITE MANAGERSIf you are in the C-suite, you have the opportunity to push for a firm-wide adoption of Big Data. When you do should depend on the firm’s capacity and financial constraints and nee ds. In addition to the above questions, consider:How does Big Data inform your firm’s short-term goals and long-term strategy?What benefits of Big Data add value to your firm’s brand and strategic vision?For example, if your firm promises to provide excellent customer service, then examine how Big Data can enhance customer service at every brand touchpoint.What are the benefits of implementing Big Data at this time?Examine your market performance and how new insights can drive revenue and profit margins.What are the risks of not implementing Big Data at this time?Envision scenarios where you lose market share to the competition using current strategies.Project the effect on your market(s)/industry if you increase market share through a Big Data-driven new product offering, service, or sales strategy, as a hedge against the competition.Does your firm have the internal capacity to manage Big Data?Does your firm have the financial resources for a Big Data deployment?How can data ma nagement become a long-term core competency?Ideally, you should launch a Big Data initiative as a pilot project in a single or in several departments, and then implement a rolling deployment to identify and remediate any issues. This is not only best practices, it allows you to pitch an abstract concept to the CEO as an initiative that should be tested, and that can, if successful be a vehicle of transformative change.  FOR IT PERSONNELIf you are pushing for the adoption of Big Data management tools and technologies and you are in IT, you may have seen an increase in the variety of ad hoc requests for information from other personnel in the firm, some perhaps even necessitating external vendors to develop customized solutions to derive said information at cost. Or you may have had to address an increase in the amount of maintenance performed on legacy systems as the volume and velocity of your data has increased with time.In these cases, productivity can be a very compelling argumen t for persuading your manager to implement a Big Data hardware/software solution. Make an informal audit of your firm’s various databases, and the information that is commonly requested from those databases. How many of those are automatic or require some manual manipulation before those reports can be distributed? Take a look at the quality of those reports, and how consistent the data is in those databases. Deploying Big Data technical solutions as a way to generate timely and accurate reports, reducing ad hoc requests, and automating data cleansing, may be enough to get your supervisor, and hopefully even your CIO onboard.Perhaps you’re a forward-thinking individual, and realize that while there are no problems with existing solutions now, as the volume, velocity, and variety of data increase over time, there will be a problem in the future. Moreover, you realize that there are opportunities available in the midst of all that data. In this case, it is helpful to identify infl uential high-performing actors in your firm who have either driven change or are responsible for critical functions. Examine their pain points, and how a Big Data solution might address those pain points. If it is feasible politically, approach that individual, and discuss their issue more in-depth, sharing the outlines of your proposed solution. If not, examine available data and design a proposal that not only addresses short- and long-term data issues in IT, but also one that can be adopted by at least one other department to drive revenue.

Solar Warming Essay - 1012 Words

Article Critical Analysis The title of the article is ‘Potential of Utilizing Solar Cooling in the University of Jordan’; this article is published in ‘Energy Conversion and Management’ journal in 2013. This article is written by collaboration between many researchers and professors in two universities in Jordan; The University of Jordan and Al-Zaytoonah Privet University of Jordan. This article available online from SienceDirect search engine. The authors wrote this article to investigate the ability of utilizing the solar energy in cooling purposes in order to ameliorate the air quality inside the building. The article study is conducted in a scientific research in the University of Jordan called Hamdy Mango center. The data is†¦show more content†¦The article is well structured; the abstract of this article includes a motivation for the study, problem statement, study approach or how this research was conducted, the results of this research and finally the implication related to the results they obtain, all these elements make a high quality abstract. Then, the introduction in this article is divided into three parts; firstly, a background for the whole topic, secondly, the literature review and that was including nine previous studies, finally, the goal of the work. Thereafter, a theoretical background includes the theory that the researchers rely on to conduct their study, the gap of the study, and followed by the importance of the research. Subsequently, the results take the majority of the article due to significance of this section. The article is very credible source because of the credentials of the authors, the article is relatively culture, it is a peer reviewed paper, most of the references includes in this paper are published within the past 10 years, the audiences in this paper are theShow MoreRelatedAdvantages And Advantages Of Bioenergy And Solar Energy993 Words   |  4 PagesNowadays, global warming is causing terrible damages from climate change such as powerful typhoons, hurricanes, tsunami, super flood to human lives. It has become a big issue since the changes have happened more frequently. Therefore, many scientists are struggling with finding some alternative sources of energy to fossil fuel which release a great amount of carbon dioxide that have affected global warming. Governments also struggle with finding some possible solutions to deal with climate changeRead MoreThe Problem Of Global Warming1131 Words   |  5 Pagesbiggest problems facing in today s world is global warming. 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The Legalization Of Legalizing Immigration Reform

Gabby Punzalan Mrs. Schmidt Speech Debate 25 May 2014 Legalizing Immigration Reforms I. Introduction A. America, to everyone around the world – even to those who have not stepped on its land, is acknowledged as the Land of Opportunity, a place applauded and revered for its allocation of freedom and equality among its inhabitants. Because of this, those seeking to flee poverty and lack of resources to sustain their lives come this country to experience the American Dream. One might ask, however. why the presence of illegal immigrants is still apparent within the country s boundaries if everyone on this territory is equal to one another. According to the Pew Hispanic Center, the number of illegal immigrants in the United States was estimated at 11.5 million in 2011. The population of these illegal immigrants flourished by 27% between 2000 and 2009, as stated by the Department of Homeland Security. 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Naturally, problems arise from such an influx of undocumented people, and it would be in America’s best interest to alleviate the problem in a way that helps most everyone. Immigration laws in America should be reformed to aid illegal immigrants to legal status. Immigration has been the defining characteristic of America since before the country began. ItRead MoreIllegal Immigration Is Necessary For American Society866 Words   |  4 PagesIllegal Immigration is currently flooding the labor market, primarily in the low-skill, low-wage sectors, and driving down wages and working conditions for many Americans because of our immigration policies. As a result, illegal immigrants have a negative effect on the economy as they do not pay taxes and take benefits they do not deserve. The extent of illegal immigration has reached such enormous proportions that a reform of the immigration is vitally necessary for American society. It is not tenable

Personal Development Free Essays

An insurance company has high levels of absenteeism among its staff. The head of administration argues that employees are misusing their leave benefits. However some female employees explained that their family matters interfere with office work. We will write a custom essay sample on Personal Development or any similar topic only for you Order Now Using the MARS model, as well as your knowledge of absenteeism, discuss some of the possible reasons for absenteeism and how to reduce it. MARS Model seeks to explain individual behavior as a result of internal and external factors or influences acting together. Individual behavior influenced by Motivation, Ability, Role perception and Situational factors (M. A. R. S). People are not motivated to come to work since they don’t feel a sense of self-satisfaction in completing their tasks, they don’t see room for advancement, don’t feel that they are getting paid enough, and don’t like their co-workers (or more likely their boss). The cost of absenteeism is extremely high. In able to diagnose absenteeism problem in the organization, a clearly distinction should be made between voluntary and involuntary absenteeism. Voluntary absenteeism is when employees have a choice of working or not working and they intentionally decide to miss work. Involuntary absenteeism is when employees miss work for reason beyond their control. Some of the common reasons behind absenteeism are as under; * Serious accidents and illness * Low morale * Workload * Employee discontent with the work environment * Remuneration which continue returns during periods of illness or accident * The continuation of income shield plans (collective agreement ) * Poor working conditions * Boredom on the job Insufficient leadership and poor management * Personal problems (financial, marital, substance abuse, child care etc. ) * Poor bodily fitness * The existence of income protection plans (collective agreement ) * Transportation trouble * Stress There are numbers of strategies and approaches that can be adapted by organizations in order to reduce the level of absenteeism in their companies. According to Johnson et al. (2003), successfu l absenteeism management strategies begin with the belief that something can actually be done to reduce absenteeism. Managers need to keep in mind that there is no â€Å"one-size-fits† all solution that is appropriate for all organizations. Every organization is unique and absenteeism reduction strategies should be customized to the particular work environment. Harris (2005) states that employers should distinguish between short- and long-term absence when dealing with the problem of absence. The author mentions that for short-term absence, an effective sickness absence policy should be implemented. This policy should indicate the procedure to be followed as well as the possible consequences of unacceptable sick leave levels. For long term absences, an employer should keep record of these events as well as ensuring that medical certificates are supplied. In cases where employees’ health is not improving and they are unable to perform their work, a fair incapacity process should be followed (Harris, 2005). REFERENCES Organization Behavior, The Management of individual and organizational performance by DAVID J. CHERRINGTON. Online Search. How to cite Personal Development, Essay examples

Yoga Relaxation Exercises

Stress is part of life and will continue to exist throughout the life of human beings. Human beings have come up with various ways of managing stress and yoga is one of them. Although stress has adverse effects on the health and general well being of human beings, it is argued that stress is not necessarily bad (McCall 48). Human beings need some amount of stress to give them the needed pressure to do some things.Advertising We will write a custom essay sample on Yoga Relaxation Exercises specifically for you for only $16.05 $11/page Learn More A lot of stress that is not well managed can lead to a lot of diseases because the stress hormone known as cortisol lowers a person’s immunity against diseases (McCall 49). The human mind is the source of all stress and the yoga technology helps in making a person’s mind work for his or her benefit and therefore reduces unnecessary stress. This paper will highlight the nine experiential exercises of yoga. To begin with, guided relaxation is one of the best relaxations that involve relaxing all the body muscles in a comfortable position as one imagines a smile. The smile should be felt by all the body organs. This slows down breathing and completely relaxing the body. The second experiential exercise is referred to as meditation on the breath where one is supposed to focus on their breathing with closed eyes as they try much as possible to forget about other things (McCall 54). This exercise helps the mind to become clear and briefly forget the never ending distractions. By following the breathing pattern in a relaxed position away form all kinds of noise; one is able to experience some peace even if it is just for a short while. Meditation on breath helps people become calm by being able to control their minds from distractions. Breathing assessment is very essential in determining whether one breathes normally or not. Stress and anxiety reverses ones breathing with the abdomen moving in the reverse direction during breathing. The yoga technique helps one to normalize their breathing and in the process lowering stress levels. Belly breathing is a yoga technique used to solve the problem of reverse breathing. The abdominal muscles are contracted gently in a sitting or lying position (McCall 58). Those doing this exercise are advised to lie on their back as they inhale and exhale gently. The next experiential exercise in yoga is the palming exercise that involves rubbing of palms in a comfortable sitting position. A period of twenty seconds is enough for the hands to generate some heat. The next step is the closing of eyes and placing the warm palms gently on the cheeks and eye sockets. The chest should remain upright for the body to relax as the palms ease the tension in the eyes (McCall 60). Standing in an upright position and imagining your eyes can see what is on the side helps release tension from the eyes. This exercise is referred to as eyes on the s ide of your head. Relaxation by being motionless as you lie on your back for almost half a minute is another way of releasing tension (McCall 64). Eyes should be gently closed with the palms facing upwards. All the body muscles should be relaxed especially the jaws.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The leg –up-the -wall pose is another form of relaxation. In this exercise, the back is supported by a bolster or other soft materials like a blanket. One is supposed to remain in this position for almost ten minutes in order for the normal curve of the body spine to be maintained. The â€Å"so ham† meditation focuses on the sound of the breath for relaxation (McCall 66). One should maintain the upright position with the eyes closed. Work Cited McCall, Timothy. Yoga as Medicine: the Yogic Prescription of Health and healing: a Yoga Journal Book. New York: Health Fitness, 2007. Print. This essay on Yoga Relaxation Exercises was written and submitted by user Leonel Daniels to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Nation Building essays

Nation Building essays Between 1400 and 1800 most of the states of Western Europe were heavily influenced by an economic policy known as mercantilism. No general definition of mercantilism is entirely satisfactory, but for the purposes of this paper it is thought of as a collection of policies designed to keep the state prosperous by economic regulation. Secondly, it was a series of economic controls intended to strengthen the military and colonies of a country, against other antagonistic empires. These two principles of mercantilism are interconnected, and they give an accurate view of the common attitude that shaped this time period. This concept has been coined as nation building. Before this time period commerce was literally viewed as a sin. There was no moral/ethical allowance for merchants to make any profit from trade. This was reflected by the Churchs control over economic dealings. But the decline of the medieval feudal economy gave rise to nation-states, bringing forth a revolution in commercial activity. This revolution sparked new thinking in wealth accumulation. Instead of viewing money as a mortal sin, it was now seen as the main source of a nations wealth. No longer was the market viewed as an entity in its own right, independent of the state, but viewed as a political institution designed to serve the national interest. (Duchesne pp. 7) With the rise of the nation-state, there was awareness that the central government could become more powerful if they could accumulate more wealth through trade. The driving force behind virtually all trade was the merchant. Merchants slowly adopted a doctrine called the balance of trade theory, which says that the source of wealth comes from selling more than one bought, especially in regards to other nations. Therefore, international trade was passionately pursued, to enhance the accumulation of wealth. As the economist Thomas Mun suggested, th...

How to Find Writing Assignments As a New Freelance Writer

How to Find Writing Assignments As a New Freelance Writer Any person who decides on a freelance writing career has to start at the beginning. I mean starting out with no clips of their work, no endorsements, and an uncertainty of where they are going to find an offer to write. I’m sure you have read many stories about new writers dealing with questionable companies and websites that offer ridiculously low sums of money. How then should you go about getting those great first assignments? I started out like everyone else with no previous articles and was basically unknown when I was offered my first writing job. And I didn’t look for the job . . . the company came to me. I started out writing a blog and making sure that several social media sites saw my work. I linked my articles to Twitter, Facebook, LinkedIn, and many other social websites. The goal was to place each article where it made the most sense. If I wrote a parenting topic, Mommy Bloggers got a link. If I wrote about blogging itself, there were a few blogging groups on LinkedIn that would see my article.   In fact, it was because of those articles on Linkedin that I landed my first job. A company saw what I was writing on a LinkedIn group, saw how people in the group were interacting with what I wrote, and decided I would be a good fit for them. They asked me to write a 300-500-word article on a financial topic. My very first assignment, and it landed $65 in my pocket. I had no clips. I hadn’t even been a guest writer on another website. Of course that might just be considered a lucky break.   What should you do if you aren’t being approached Once you have been writing and sending out articles for a while, your next step is to ask for the job. All of that social networking hopefully has created a strong following of readers. Take the time to write to these readers and ask if you can be of assistance to them. Look through your Facebook, Twitter, and LinkedIn  contacts and take a look at the company they work for and what their job title is.   If they seem to be a decision maker, who might hire the freelance writer and more importantly, need a freelance writer, I email them. I let them know what I feel I could do for their company. Suggest writing blog articles or a press release for the company. Make sure your offer makes sense to the person you write to. If you have knowledge about finance and you are writing to a financial company, tell them what your background is and why you would be a great choice for writing their articles. Personally network with people in your community. Join your local Chamber of Commerce, the PTA or even a writing group through Meetup. You never know who has a need for your skills or who might have great advice where to seek a job. Finally, if you feel more comfortable starting your career Writing Sites: Mediabistro.com Indeed.com Journalism Jobs.com Freelance Writing Gigs.com Skyword.com Elance.com Writer Access.com Problogger.com BloggingPro.com FlexJobs.com iWriter.com Jobrapido.com oDesk.com I hope the information provided helps you out in your own career.

Essay 2 Example | Topics and Well Written Essays - 250 words - 5

2 - Essay Example Bruno and Shmuel become friends despite being on the opposite side of the fence and war. The wish in these two boys for friendship is much stronger that they even disregard the fence between them. They turn out to be very reliant on one another. This companionship will eventually lead to catastrophe. The move by Bruno’s father to inquire from him how he managed to know the people in Striped Pajamas, Bruno argues that he saw them from the window. Brunos father prohibits him to go near the fence and tells him to play close to the house. Bruno does not understand why his father hates these people. In this film, we also meet hateful and violent soldier who comes to Bruno’s old sister. Nevertheless, when he beats a prisoner who works in the house, we see his violent hatred of Jews. He also intimidates and threatens Bruno. The actions of the Bruno’s father and the Nazi soldiers display the theme of prejudice that runs all through the film. . The film â€Å"The Boy in the Striped Pajamas† explores the picture of a child’s innocence in a time of war. The common craving we all have for friendship and the fences; both figurative and literal that we must all find the way and make a

Compare and contrast men and women in taking responsibilities Essay

Compare and contrast men and women in taking responsibilities - Essay Example As the report declares as adults men and women take up several responsibilities such as family responsibility, parental care, caring for the elder people, working towards the financial security, and above all the job responsibilities. Men and women have different outlook towards these responsibilities and handle them differently. This report stresses that while men compete for powerful positions, women are concerned with developing personal relationships and helping others. Men value gaining status by following "the rules," i.e. achievement over attachment. Where as women value being sensitive and maintaining good relationships, i.e. they give preference to attachment over achievement. Men are considered to be physically stronger than women. As a result, the physical duties of a household always seem to be a job for the man of the house. Parental care is one of the most important issues concerning the society today. In general it can be seen that men take active role in parenting by providing for more of the physical needs of the child rather than the emotional needs, such as providing good education, materialistic needs etc. Men's commitment to their children is a key to the quality of family life and the prospects of the next generation. Women play an active role in providing for the emotional need of the c hild and less towards their physical and materialistic needs. For instance, they take active role in teaching children, looking into their personal hygiene, feeding them with good nutritious food etc.

Village Volvo Case Study Essay -- Business Analysis Automobile Industr

Village Volvo Case Study 1. Village Volvo is an independent service operation that provides quality repair service on out of warranty Volvo at reasonable cost. The shop was build in suburb in the outskirts of the city. Unfortunately, it is not centrally and conveniently located for all of the customers, however a daily shuttle service is considered, since no alternate transportation is presently available. Village Volvo is based in a new butler building that has four work bays, plus the office, storage and the waiting room. They designed the waiting area with comfortable chairs, with TV sets, coffee, soft drinks, magazines and local newspaper. With 22 years of training and great deal of experience, Volvo is known for their satisfactory service. This operation offers a custom car service that is not normally available at the local service. They consistently maintain the set schedule for the clients who need a quick routine service, but they push clients to make appointments for repair of detailed problem. For example 3-5 PM on Wednesday and 8-10 AM on Thursday for a quick jobs. They don’t do any repairs between 7-8 AM and 5-6 PM. Each appointment is very detailed planned. There is a mechanic assigned to every client who will work on the car as well as discussing the problems and concerns of the client. The mechanic has access to the CCVD, history of the file records on each vehicle it services. After the diagnosis made by mechanic the service manager, who is the main contact provides the owner with all the detail cost and the time frame of the repair. Each repair comes with notes for the client of any potention... ...r issue is their location, perhaps I would choose more centralized place for the next Village Volvo shop. Finally, due to its location and no alternate transportation offered maybe they could think of something like a family package or little entertaining service for the kids. Many parents or single parents may consider and run their â€Å"car errands† on the weekends, when there is no school. The ideal situation would be to drop off the car and have a little time to play or put the kid in the â€Å"car school† where the children can drive a little plastic cars, learn the road rules and the signs, play the bus/ car/ gas station†¦etc. The kids would love it and parents can easily run the errands with their children and spend some more time together. This way the Village Volvo would definitely differentiate from Volvo dealers.

International Marketing Essay

1. Introduction 1. History Lever Brothers was founded in 1885 by William Hesketh Lever. The company initially started its operations by manufacturing soap. In 1917, the company began to diversify into foods, acquiring fish, ice cream and canned foods businesses in order to apply synergies caused by commonalities in the raw materials required to produce and distribute these products. In 1930, the Dutch company Margarine Unie merged with a British company, Lever Brothers, to form the multinational Unilever. Unilever has two parent companies: Both companies have the same directors and effectively operate as a single business. 2. Marketing Management Philosophy Marketing management process undertakes the stages of strategy formulation, implementation and control. Therefore, it is imperative to first identify the adopted marketing management philosophy by the organization. Organisational purpose of Unilever clearly states that organisation’s focal attention is centered towards anticipation and satisfaction of customer needs and wants. Kotler (2000) mentions that marketing concept holds that the key to achieving its organizational goals consists of the company being more effective than competitors in creating, delivering and communicating customer value to its chosen target markets. Deep insight into organizational purpose reveals that goals and objectives of Unilever depend on determining the needs and wants of target markets and to satisfy the customers efficiently than competitors. The company also considers its role as socially responsible entity by ethical business practices and ongoing welfare projects in many of the South Asian markets. Such adopted marketing management philosophy as a central element of corporate purpose will definitely influence the international/Global strategy of Unilever. Hence, it can be concluded that whole of the business philosophy of Unilever is embedded into marketing oriented organization with the purpose to keep in consideration the expectations of all stake holder groups. 2. Organisational structure of Unilever Organisational structure of Unilever follows a de-centralized setup, where corporate level strategies are formed by board members and executive committee. Unilever operates in two separate global divisions for food and home & personal care business. Table 1: Regional groups Source: http://www.uniliver.com The directors of these global divisions are company’s executive committee. Business level strategies and formulated by Presidents of each of the separate regional groups made for food and health & personal care business. These business presidents are responsible for delivering business results in their respective regions and reports to Directors of Food and Home & Personal care division. At functional level, host country managers are responsible to implement strategies and to make functional level strategies in accordance with the changes in sub-localities. The core building block in Unilever is the local operating company. These companies are organized into eleven regional groups. At regional levels, Unilever has deployed host country managers. 3. Global or international strategy of Unilever At present, it is difficult to suggest any of the orientation stage for Unilever. When it comes to global marketing, market segmentation decisions are no longer focused on national borders. Cateora and Graham (2000) explain that at global marketing stage, companies treat the world including their home market, as one market. Market segmentation decisions are no longer focused on national borders. However, critical review of Unilever’s operations state that the marketing strategies of the company are both internationally and globally oriented. While, developing market segments, Unilever takes into accounts the incomes levels, usage patterns and other factors that span countries and regions. The global brands of Unilever in Food and Personal care business are examples of it. However, the company also laid a minute focus on various regional markets by developing distinct regional market segments in light of the tastes, preferences, income and other factors of these markets. The broad category of local brands is an example of it. Therefore, in order to determine elements of Global/International marketing strategy of Unilever, it is imperative to analyze the stages of international marketing involvement and strategic orientation of the company. The deep insight into these dimensions reveals the stature of organization as international or global company. 1. Stages of marketing involvement Initially, the focus of the company was limited to few product categories, targeted segments and market. However, with the passage of time, the company was gone through the transition process from one stage to another. The learning curve and experience of Unilever along with analysis of market potential and company capabilities enable the organization to extend its product portfolio and to step into different markets. By keeping in view the involvement factors of company towards strategic marketing orientation, it is difficult to suggest any one stage of orientation. Unilever is truly international in a sense that it sells diversified range of products around world which comes up from planned production. However, the concept of global marketing states that market segmentation decisions are no longer focused on national borders. In practice, critical review of Unilever’s operations reveal that the marketing strategies of company are both internationally and globally oriented. Development of market segments at Unilever takes into account the taste and consumption preferences and other segment variables that span countries and regions. The global brands of Unilever in food and personal care business highlight this approach. At the same time, Unilever focuses on regional and country markets by developing distinct regional market segments by considering tastes, preferences, income and other natures of these regional markets. The broad category of local brands made to tailor the regional market needs exhibit this approach. Hence, it can be concluded that Unilever is catering to the needs and wants of mass market segments around the world by making a blend of international and global orientation. 2. Strategic orientation 1. Strategic Brand Management International strategy of Unilever is focused to build its business by creating, developing and delivering value brands. Unilever has a diversified product category and each product line has much depth and width in it. Evaluation of Unilever’s marketing strategies reveals that the organization is more centered towards buildings and positioning brands, Branding is known to be the spinal cord function at Unilever which basically stick together all functions of marketing like marketing research, product development, pricing, advertising etc. Thus, Marketing functions and activities at Unilever are combined together to focus the process of branding. As first step, marketing research function facilitates the brand managers and business level managers with the comprehensive profiles of various regional markets around the world. Then, strong brands are developed as a solution to customer needs. Unilever has core focus towards effective brand management in order to develop both global and local brands. As a part of future growth strategy of company, Unilever implied law of contraction to refine and retune its diversified brand categories by focusing only on potential brands. Consequently, organization resources will be allocated on the brands, which have growth potential and growth levels and will be pursued to enhance profitability. Jean and Kapferer (2000) states that the brand is a focal point for all the positive and negative impressions created by the buyer over time as they comes into contact with brand’s product, distribution channel, personnel and communication. Accordingly, brand managers and research experts at Unilever classify the customer groups in term of their demographic, geographic, economic and personal profiles. Along with, they identify the changing consumer preferences in terms of their needs, wants, satisfaction, tastes and expectations. All these considerations are then tailored to manipulate the marketing mix elements to develop a successful and value delivering brand. One of the prominent examples of Unilever brands which shows the company’s insight into consumer health requirements is Annapurna Salt. Continuous marketing research function and collaboration with health organisations let Unilever to identify that majority of people living in Africa and south Asian region inherently have deficiency of iodine component in their bodies. As a result, Unilever introduced iodised salt for the consumer segments in this market with the brand name, Annapurna. The particular example shows that understanding of consumer needs enables Unilever to build in health benefit into their product. 2. Social Responsibility This dimension of international marketing strategy clearly defines the characteristics of organizational cultural paradigm and purpose of the company to position itself in minds of customers. Kotler (2000) defines that societal marketing concept holds tha the organisation’s task in to determine the needs, wants and interests of target marketes and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhance the conusmer’s and the society’s well-being. In realistic and factual terms, in today’s business environment, social responsibility is a good marketing strategy to effectively position the corporate and brand names in targeted markets. Companies have international and global orientation operates in variety of international regional markets. Although, the principle of marketing always remain the same regardless of the market environments, however, at the corporate level, the strategists also take into consideration the role and overall contribution of company with in each market and region. Contemporary marketing philosophies do consider the role of an organization as socially responsible entity by ethical business practices. The degree to which an organization will be socially responsible to its macro market environments is determined at the stage of formulation of corporate level strategy. Incase, of a multinational company like Unilever, international marketing strategies take into account the role of company in various environments. Organization does incur some costs to emerge as socially responsible organization and do seek some benefits out of it in form of consumer’s affiliation and overall perception of organization in their minds. Unilever claims: As a multi-local multinational we aim to play our part in addressing global environmental and social concerns through local actions and in partnership with local governments and organisations. Now it is quite obvious that at broader scale the international marketing philosophy of Unilever is to stand as socially responsible organization. However, the action-oriented approach towards implication of social responsibilities entirely depends upon individual nature of market and environmental conditions. As a decentralized approach of strategy, the corporate level management at local operating companies defines the paradigm of social responsibility in regional and country markets and business level managers pursue the objectives by developing and implementing action-oriented strategies. Unilever Pakistan is the largest consumer goods company in Pakistan. In Pakistan, it is registered as a separate local operating company. In order to pursue international marketing strategy contents in relevance to social responsibility, Unilever Pakistan, in context to the local market environment analyzed and assessed nature of market environmental. The through analyses of environmental and natural resources reveal that the country faces shortage of water resources which are crucial to be used as household, agricultural and industrial requirements. In result, Business level managers worked out to enhance the performance and efficiency of its production and manufacturing processes by cutting shirt the overall requirement of water resources to be used in processes. With in five year time, Unilever reduced its total water consumption by 40% and proved its role as a socially responsible organization in the sector. 3. Identification of Major Competitor: Jobber (2004) defines that the most important part of conducting competitor’s analysis is identification of competitors, following product form, product substitution, generic strategies and competition arena. In FMCG sectors, there are some names which have made significant progress in the industry. Namely, few of them are Nestle, Proctor & Gamble, Johnson & Johnson, Kimberly-Clark and Unilever. The examination of Unilever’s business segments and product categories reveal that Nestle and Proctor & Gamble are chief competitors of Unilever in international market. Precisely, Nestle is the chief competitor to Unilever due to parallel level of competition among these two companies in respect to homogeneity among their international marketing strategy. The emphasis of both of the companies towards building global and local brands simultaneously, shows that the adopted business slogan is â€Å"Think Global-Act local†. As a result Nestle and Unilever stand shoulder to shoulder in many of the regional markets with diversified line of their local product brands. Annual turnover of Unilever for the year 2003 shows that its Food division contributed 57% share to total sales turnover and 43% share is contributed by Home & Personal Care division. The percentages clearly exhibit that Unilever has comparative strength in its food division over home & personal care division. In light of the analysis, it can be concluded that Nestle is the chief competitor of Unilever in the business segments of Food as Nestle is recognized as world largest manufacture of food related items. On the other hand, Proctor & Gamble is Unilever’s leading competitors in business segments of Home & Personal care as P&G has relative strength in this sector. In food sector, Nestle is far ahead then Unilever due to width and depth of its product lines. In comparison to Unilever, The product categories of Nestle includes; Baby food, dairy products, Break fast cereals, Ice cream, Chocolate & confectionary, prepared food, Beverages, Bottled water and Pet care nutrition. In Home and Personal care, P&G enjoys leadership position in Beauty and Fabric care as the company attains strong global brands in these categories like Ariel and Pantene. 2. Percentage Contribution of geographical markets to total organizational Turnover Annual Sales figures of Nestle, for the year 2003 shows that European and American markets are its major business markets, as both of the markets contributes 32% and 31% respectively to total organizational turnover. Similarly, in case of P&G, North American and Western Europe are the chief markets with 50% and 24% share to turnover respectively. For Unilever, major business markets are Europe and North America which percentage share of 43% and 23% respectively to total sales turnover. The figures clearly state that all of the organizations have a cut-throat competition in North American and European markets and each of the organization has relative strengths in these markets. However, the Asian Pacific markets which have a huge business potential due to huge house hold size and populated economies, there still exists significant margin of improvement. For P&G, Northeast Asian market contributes 21% share to total turnover for year 2004. For Nestle, Asian and African markets contribute to 16% of annual turnover. And in case of Unilever, Asia and Pacific contributes 17% to total organizational turnover. 4. Nature of markets and methods of entry 1. Nature of Markets The business operations of Unilever are expanded over almost 110 countries world wide. Each of the regional and country market has different nature in terms of economies of scale, market segmentation, level of competition, political and social factors. In order to have a deep in-sight to explore and identify the marketing strategies of Unilever in relation to market nature, we will give you a highlight of company’s operations in Asian region with particular emphasis on Pakistani and Chinese market. 1. Nature of market in Pakistani 1. Economic & Demographic Profiles Pakistani market constitutes total population of almost 150 million people. In Pakistan, the affluent and rich class is no more than 6% of the total population. Almost 32% of population is living a life under poverty line. The major segment of the society belongs to middle class consumers which are actually target market for FMCG Company like Unilever. The product portfolio of Unilever constitutes almost 135 brands for Pakistani market. Majority of these brands are part of consumer basket index in South Asian society. Prominent examples are the items like cooking oil, laundry detergent and tea, as these product categories are used with in every Asian household. 2. Level of Competition FMCG companies like Unilever owns a diversified range of products which are different in their nature and most of the product categories are not even interrelated such as laundry detergent and tea. These differential products in a way are recognizable as different strategic business units. Unilever markets almost 135 brands in Pakistan and have not to confront too many players in FMCG industry. The structure of industry in Pakistani market has been shaped in form of Oligopoly, as there are only few leading players as Nestle and Proctor and Gamble. However, each product category defines different level of competition when it comes to analyze the potential of different competing brands both in global and local context. For example, while comparing to huge industry giant like Uniliver, P&G offers limited range of product categories in Pakistani market. On the other sinde, leading detergent brand, Ariel, owned by P&G gives tough time to brands which are included in Unilever’s product category of laundry detergents. Similarly, there are some local companies who manufacture and market a single brand. Tapal is one of the leading tea brands in Pakistani market which stand in cut throat competition against Unilever’s global brands, Lipton and Supreme. The third important factor which determins level of competition for Unilever in Pakistani is the huge market of unbranded products. The unbranded products are low priced and inferior in quality and they are marketed in within regional boundaries. In order to combat these unbranded products, Unilever extended its distribution network to remote areas to capture market share. 3. Blend of Local & Global Brands Unilever clearly understand the cultural and social differences in Pakistani society which have a significant impact over people’s preferences, tastes and life style. By following the nature of market with heavy regional segregation, Unilever decided to offer both Global brands and developing local brands in the market. Lipton is the leading brand of Unilever in the product category of tea. It is marketed in over 100 countries and it shows the global presence of the brand. However, Unilever Pakistan owns several regional brands in product category of tea which are low priced. These tea brands like; Tazza, A1 and Top star are distributed and circulated in regional markets. Similarly, the advertising and media focuses regional languages to promote these brands. 2. Nature of target market in China China cosmetic market has been expanding rapidly over the past 20 years. In 1982, the total sale was only about RMB200 million. By 2001, this figure went up to about RMB40 billion, a growth of 200 times from 1982. China’s annual sale of cosmetics are forecasted to reach RMB60 billion by 2006 and RMB80 billion by 2010. Despite significant growth over the last two decades, there are still have a number of opportunities in Chinese cosmetic market and the country is expected to remain a dynamic market. This is based on some factors: firstly, with a population of billion and 480 million urban residents, China has the largest number of potential cosmetic customers in the world. Secondly, as a result of China’s 7-8% high rate of economic growth, living conditions will continue to improve, which enable an increasing number of people to join the cosmetic consumption force. Finally, China has opened its market according to WTO rules will further stimulate its cosmetic market with more international and domestic players. 2. Method of Market Entry 1. Market Entry Methods in Pakistani Environment As far as market entry mechanism is concerned, Unilever follows two approaches. First, Unilever sets up a local operating company in a country of choice by following the business regulations & company act status in host country. The second approach of market entry followed by Unilever is acquisition. In some of the market settings, Unilever prefers to acquire a prominent brand in spite of establishing totally new setup of production and distribution. Such approach of diversification and market entry strengthen its grip in local markets around the world. By having an investment to acquire a local brand will enable the company to use the pre-running production facilities and marketing networks & distribution channel. This mode of entrance into a market doesn’t swallow precious time resources to build brand awareness. 1. FDI FMCG sector primarily requires a blend of capital intensive and labour intensive resources. Therefore, it was a best option for Unilever to establish its manufacturing and production facilities in local area to reach economies of scale by using cheap skilled and un-skilled labour. For example, in Pakistan, Unilever is operating as locally registered company and it fulfills all the legal requirements of Company Act 1981 and regulations of security and exchange commission. Moreover, Unilever is a public listed company and follows the legal requirements of Securities and Exchange Commission of Pakistan. The Chief Executive of Unilever Pakistan Ltd. reports to Unilever’s top management, based in team leader country of the regional group. Under such form of market entry, Unilever has to made foreign direct investment in selected country markets. By foreign direct investment, Unilever establishes manufacturing & production facilities along with development of integrated marketing and distribution channels. Unilever established a local operating company in Pakistan with the name, Unilever Pakistan Private Limited. 2. Acquisition The strategy of Unilever in regional country markets like Pakistan is to dominate the market by acquiring the leading local brands offered by other manufacturers. Hence, the benefits result into diversification and enhanced market share. The leading example in this regard is of Polka, which was leading ice cream brand in Pakistan. Unilever launched it global ice cream brand Walls in Pakistan in year 1998-99. Initially, Walls faced severe competition from Polka, as the national brand attained a strong image and equity in the market. As a result, Unilever Pakistan, decided to extend the brand lines by acquiring Polka. The acquisition of Polka enables Unilever to use production and distribution facilities to promote Walls. The targeted markets of Unilever are divided into Regional & sub-regional markets. In each of the country, there exists a local operating company. All these local operating companies are organized into eleven regional groups. 2. Methods of Market Entry in China When the Unilever firstly entered the Chinese market, they usually chosen a Chinese company to cooperate or conduct joint venture, because they were not familiar with Chinese market and did not has distribution and sale channel. However, when they had developed their sale force and built sale channel, Unilever has bought the share from the Chinese company and built new plants in other cities, which is direct investment. 5. Extent of standardization or adaptation of marketing strategy Unilever claims to be the one of the biggest consumer goods manufacturing company in the world. It claims that everyday, almost 150 million people in over 150 countries choose our products. So for a multi national company of that stature, an emerging question for marketing directors will definitely be to examine standardization or adaptation approach in order to develop international/global marketing strategies. An expert’s opinion in this regard is that, â€Å"Forward looking, proactive firms have the ability and willingness to accomplish tasks, standardization and localization. Global markets continue to homogenize and diversify simultaneously. The in-depth study of the product categories and length, depth, and width of product lines reveals that the management of Unilever has a dual focus on homogeneity of needs of consumer around world and towards global customization. In addition, some of the marketing analysts state that a successful company should focus on both of the aspects such as standardization and adaptation at the time of deciding target market segments, the measures of determining these segments and targeting strategy. Unilever states: â€Å"Our deep roots in local cultures and markets around the world are our unparalleled inheritance and the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers- a truly multi local multinational† The argument can be justified by Unilever’s motto: â€Å"A Multi-local Multinational†. In-light of the above created discussion, we conclude that Unilever is conscious of the features of global and international markets. For instance, the product category of Unilever constitutes the global as well as local brands, which implies that Unilever manipulates the marketing mix elements by having a favourable blend of both standardization and adaptation. 1. Product When the Unilever wanted to enter the Chinese market, they use product adaptation strategy, which means, â€Å"adapting a product to meet local conditions or wants in foreign markets (Kotler, Armstrong, Saunders, Wong 2001, p.175)†. They did not just bring the products sold in UK to launch in Chinese market, but has done a number of researches about Chinese women’ skin and found that Chinese people’ skin is quite different from European’s. Therefore, they have changed the formula of the pond’s products, which can be perfectly suitable for Chinese women. As can be seen, Unilever has adopted adaptation strategy, which is highly cost, but has increased the market share. 2. Branding and promotion Unilever has implemented plans to make greater use of its corporate brand in support of its companies and products around the world. By 2005 subsidiary companies will adopt the name. Also, over the coming years the Unilever name will appear on all product packaging. Consumers and stakeholders will find it easier to see who Unilever is and what it does. Its goal is to strengthen Unilever’s business and reputation, so that both Unilever and its brands are better understood and trusted throughout the world. The trend shows the enhanced recognition of branding as supreme function of marketing. Al Ries and Laura Ries (1998) explain that marketing is building a brand in the mind of the prospect. If you can build a powerful brand, you will have a powerful marketing program. Although, Unilever announced corporate brand, they still use the adaptation strategy in some of the products. For example, the Unilever has changed their brand name from English form into Chinese manner, which is easier for Chinese young women to identify and remember. In addition, food division of Unilever claims Knorr as one of its supreme global brand with almost 2.3 billion euro annual sales in over 100 countries. The product range of knorr includes soups, sauces, noodles and complete meals. Similarly, in personal care market, Unilever owns prominent brands as Axe, Dove, Lux, Ponds, Rexona and Sunsilk. However, in frozen food category, Unilever has supreme local brands. i.e. Findus (for Italian market), Bird’s eye for UK and Iglo for other European countries. Moreover, in category of margarine & spreads, Becel is a prominent brand for Dutch market. Flora is the brand in UK and Take control is in American market. In olive oil category, the most important brand, Bertolli is appealing to consumer taste for Mediterranean food. Unilever clearly at the same time recognizes the homogeneity of consumers by developing global brands and also make itself adaptive to the cultural, political and social environment of different regional markets by developing local brands and keeping in view the distinct needs of the consumers. Unilever normally design different advertisement for different countries. For example, when Unilever shoot an advertising film in Asian marketing, it is keen to adopt Asian actresses. 3. Pricing Terpstra and Sarathy (2000) state that incomes, culture, and consumers’ preferences differ from country to country, thus, for the same price in different countries, the demand will be different. Therefore, Unilever has institute dissimilar prices according to the nature of markets in different countries. For example, the level of income in china is relatively low. Therefore, the price of pond’s products in china is lower than Europe. Another reason for low price strategy is that Unilever produce Pond’s in china. The cost is low. However, if Unilever just export its products from one country to another country, the cost will be high considering the tariff, insurance and transport fees need to be added into the cost. Therefore, Unilever would adopt the standardization within the operation to balance the difference. 4. Distribution It is not easy to build distribution channels in foreign countries. When Unilever enters in a new marketplace, it is more likely to find some partners. For example, Unilever has cooperated with several big Chinese companies. Therefore, it can use the existing sales distribution network. However, Unilever not just satisfy to employ this network. It has work with big supermarket in china, which can deliver and sell mass products in china, to build their own distribution channels. However, Unilever do not use joint venture in Holland. They directly work with whole sellers, department stores, and supermarkets to distribute their products. As can be seen, Unilever use different distribution strategy in different countries. In this way, Unilever use the adaptation marketing strategy. In Pakistan, Unilever established its unique distribution system by setting up business partnership with various distributors and traders. Various geographical areas have been distributed into business regions. With in each business region, Unilever selects trading companies by assessing their financial worth and experience. These distributors act on behalf of Unilever as they are responsible to Unilever items directly to the chain of retailers. 6. Conclusion Reference – Kotler P., Armstrong G., Saunders J., Wong V., 2001, Principles of Marketing. London: Pearson Education. – Terpstra V., Sarathy R., 2000, International marketing. London: The Dryden Press – Kotler. P (2000) Marketing Management, The millennium Edition, U.S.A. Prentice Hall Inc – Jobber. D (2004) Principles & Practices of Marketing, 4th Edition, U.K. McGraw-Hill – Ries. A, Ries .L (1998) The 22 immutable laws of branding, Great Britain, Harper Collins Business. – Cateora P.R, Graham J.L (2000) International Marketing, 11th Edition, McGraw-Hill/Irwin – Jean, Kapferer N (1992) Strategic Brand Management. Creating and sustaining Brand Equity Long Term, 2nd Edition, U.K, Kogan Page Limited. – www.nestle.com – Annual Report of Nestle: 2003, http://www.ir.nestle.com/ – www.unilever.com – Annual Report of Unilever: 2003, http://www.unilever.com/investorcentre/ – www.pg.com – Annual Report of Proctor & Gamble, http://www.pg.com/investors/sectionmain.jhtml

Becoming A Baccalaureate Nurse The Protection,...

According to the American Nurses Association, nursing is defined as â€Å"the protection, promotion, and optimization of health and abilities, prevention of illness and injury, facilitation of healing, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, groups, communities, and the populations† (American Nurses Association, 2016). Nurses have many jobs and responsibilities and wear many different hats. Nurses can perform at many different levels depending on their scope of practice which is defined by the board of nursing in one’s state of residence. It is important as nurses to understand and follow the specific guidelines set out by the state. BSN graduates have†¦show more content†¦Baccalaureate nursing broadens the population to include populations and communities were as an associate degree nurse is more focused on the patient and their families (The Texas Board of Nursing, 2 011). Associate degree nurses are instructed to analyze the assessment data they gather to help identify problems so they can incorporate a nursing care plan that best fits the patient and their family (The Texas Board of Nursing, 2011). Were as baccalaureate nurses combine many different parts together to help formulate goals and outcomes and develop plans of care for not only the patient and families, but for the community and population (The Texas Board of Nursing, 2011). Both Associate degree nurses and Baccalaureate nurses provide a safe and compassionate care to their patients and their families. As a baccalaureate nurse you broaden the services to include not only the patient and their family, but also to include the community and populations (The Texas Board of Nursing, 2011). Implementing care plans within legal, ethical, and regulatory parameters is a competency that all registered nurses but abide by. As stated before as a baccalaureate nurse you must include not only patients and their families but also the community and population (The Texas Board of Nursing, 2011). Following the nursing process the next competency include evaluation of the